Cut Development Costs of Packaging Containers

Maker of Household Goods Japan-based Lion Corp now combines green and user friendly packaging container designs with IBM and Dassault Systèmes (NASDAQ: DASTY) Product Lifecycle Management (PLM) solutions while Development Costs of Containers by 50%.

Lion Corp. is a leading consumer goods company in Asia that sells hygiene, health and beauty products including toothpastes, toothbrushes, soaps, cleansers, hair-and skin-care products, cooking-related products, pharmaceuticals, chemicals and other products, household detergent, and cleaning products.

The Lion Corp packaging design team has chosen the CATIA V5 one of the leading 3D products to be their new (PLM) to design and develop detergent containers that are both environmentally friendly and will increase customer satisfaction.

Thanks to CATIA V5's surfacing capabilities, design strategies, analysis tools, and Digital Mock-up functionalities, the packaging team at Lion will be able to combine green design and ergonomic packaging. All of the different teams that are involved in package design will be able to work together in one product development environment and reusing previous packaging product development data and reducing errors.

Fewer raw materials and fewer physical prototypes need to be used, allowing more concepts to be explored while at the same time increasing innovation.

"To succeed in the highly competitive household products market in Japan, we think that our company needs to speed up all of its corporate processes," said Shigeru Hirata, director of the Packaging Engineering Department at Lion. "In particular, container design is seen as a key factor for products and is so important that it could be called a 'silent salesman.'"