Packaging unchanged for Mars and Snickers

Even though more than 3 million bars were recalled and destroyed in New South Wales afterMasterfoods received a series of threatening letters seven weeks ago, the candy bars return to the shelves today in the original packaging.

There was considerable speculation by packaging insiders (see packaging blog article Packaging rethink for Mars and Snickers) that Masterfoods who lost at least $10 million in the cost of recalling potentially tampered with chocolate bars would change their packaging to a more tamper proof package, but according to the president of Masterfoods, Andy Weston-Webb "We've looked at tamper-proofing packaging and if we could we'd consider it, But there really is no tamper-proof packaging that is available in the marketplace. We'll always look at opportunities to improve the security of packaging."

Masterfoods says for confidentiality reasons it cannot say whether the cost of a recall of the bars will be covered by insurance.